2001 Lagos International Trade Fair Home Page  The Lagos International Trade Fair (Organised By The LCCI)
                                                                  Fair Dates: November 2 - November 11, 2001 

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2001 Lagos International Trade Fair
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2001 Lagos International Trade Fair

From "Valucard" to Ovaltine, 20,000 visit Fair (Posted 3rd Nov, 2001)

The ongoing Lagos International Trade Fair at the Tafawa Balewa Square (TBS), Lagos, Nigeria, enters its second day today with over 20,000 visitors. This was quite monumental considering the fact that it was just the second day, though activities were slow due to the continued construction of stands and completion of certain others. 

The major attractions at the fair ground were the Ovaltine stand, a manufacturer of beverage products. They spiced up their stand with loud musical display and the use of clowns, this was very impressive and gave them an edge over their competitors. In other words, the need for careful marketing strategy was evident at this company's stand. 

The most organised stands were the banks. They were able to conduct normal banking operations at the venue. Visitors could easily open an account and obtain a "Valucard" debit card. They had attractive, well laid out stands and their representation is increasing by the day, especially the new generation banks. There are over 12 banks on display at the fair. These include the banking behemoths, First Bank and Union Bank. The others are United Bank for Africa (UBA), Manny Bank, Hallmark Bank, Eko International Bank, Gulf Bank, Fortune Bank, Trans International Bank, etc. 

Another sector to note at this year's fair is automobile and engineering, with an array of cars and accessories on display. The Peugeot stand is certainly a place to visit. The German stand is also a must for any visitor to the fair with a large tent-like stand that houses a plethora of German technologies. These include automobile displays, new technology in engineering, GSM handsets and accessories, security gadgets and many more. 

Some prominent actors and actresses adequately represented the film industry, with the marketing of their films. The organisers must be commended for keeping their promise on the security of visitors and exhibitors. The security outfit was a combination of the Nigerian Police and private security firms, who have so far been able to adequately maintain peace and order at the fair venue. 

With the increase in exhibitors' demand for stands, the organisers have been forced to expand the fair ground to the cricket pitch, which have rarely being used for this purpose in the past. Though, the many goods retailers have started making an impression at the fair with an array of products on display, the second day was not as exciting as the first day but it is believed by certain commentators that by Monday 5th November, things would have moved up another gear.

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