2001 Lagos International Trade Fair Home Page  The Lagos International Trade Fair (Organised By The LCCI)
                                                                  Fair Dates: November 2 - November 11, 2001 

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2001 Lagos International Trade Fair
2001 Lagos International Trade Fair

Day 4 Focus on Banks (Posted 5th Nov, 2001)

The tide changed today at the Lagos International Trade Fair. After a somewhat dull weekend, activity picked up in full gear. The turn out was quite large with sweating bodies enmeshing each other this made the flow of human traffic at the venue understandably slow. Officially, today was given to four states. The states are Akwa Ibom state, Kaduna state, Enugu state and Imo state. But, unlike trade fairs in the past, little or no activities were organised by these states to express their cultural uniqueness and what the state can offer in terms of business opportunities.

Our focus today was on the financial sector, which was modestly represented by over 15 banks. To an innocent observer, the presence of many banks will be appreciated but taking a closer look will reveal the shabbiness of some of them in customer service relations, marketing strategy, product on display and basic services rendered at the fair.

First Bank Of Nigeria

The bank lived up to its name with a carefully planned banking operation at its stand. They accepted deposits from customers, issued ‘Valucard’ debit cards customers, operated a Western Union section where customers can cash money from abroad and created a customer care section for advice and opening of accounts.

Union Bank Of Nigeria

In terms of number of products on display, no bank could have matched Union Bank at the fair. With over 10 different products, other banks were forced to look on. They employed real time online network that allows for customers to operate their accounts from the Tafawa Balewa Square venue.

Trans International Bank

In its strong drive to sell the products of the bank to the general public, it devised a wonderful public relations strategy which involved courteous staff to customers, conducting of normal banking operation within the fair complex and other activities.

Wema Bank Plc

Wema Bank showed a powerful presence, especially in for new accounts opening and operating of existing accounts. Its staff were attentive to the needs of customers. The bank is also utilising the fair to promote its new product ‘WEMALink’.

United Bank For Africa

The bank made its presence felt by conducting banking operations and giving free advice on investments to business minded individuals.

Other banks at the fair with very minimal impacts in terms of customer relations, services rendered and publicity are Fortune Bank, Oceanic Bank, Manny Bank, Gulf Bank, Diamond Bank, Intercontinental Bank and lastly Hallmark Bank that had only one person at their stands.

On the whole, organisations at the fair are settled and are making enormous sales especially stands that sell household items, clothing, food and beverages, canned food, building materials. A much higher level of activity is expected tomorrow.

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