Interview of Mr. Gboyega
Oloniyo, General Manager, Chivalry Merchant & Brokers Limited:
in the last 10 days you had visited the ongoing 22nd Lagos
International Trade Fair 2002, you will not but notice the Chivalry
branded ticket kiosks, the customized Chivalry inscribed polo shirts
worn by the smiling ladies selling tickets., the colourful Chivalry
embossed entry tickets and the bold Chivalry legend at the main entrance
of the fair ground among others. What this simply means is that Chivalry
Merchant and Brokers Limited is the organisation that won the franchise
to market and sell tickets at this year’s Trade Fair, it was thus
pertinent to corner the man coordinating the whole show, Mr. Gboyega
Oloniyo to air his view on some issues:
Please can you introduce
Oloniyo: My name is Gboyega Oloniyo; I am the General Manager
(GM) of Chivalry Merchant & Brokers Limited.
Can you give us a brief
history of what Chivalry is all about?
Gboyega Oloniyo: Chivalry Merchant & Brokers
Limited is a marketing company, event planner and our specialty is
becoming more and more prominent in trade shows, exhibitions and
organisation of shows in general.
Have you had any
experience in the past in event marketing and show planning before the
Trade Fair 2002?
Oloniyo: Well yeah, a couple of them. We have done some in the
past you know it might not be as big and bogus as this year’s
International Trade Fair but of course we have handled some sort of
specialized trade fairs, like when you talk of agricultural trade fair
or you talk of trade fair that is not global as this nature just
specialized one. We have organised shows across the country, so those
are the areas we have actually done before that we can call experience.
When was Chivalry
Merchant & Brokers Limited incorporated or registered?
Oloniyo: We registered Chivalry Merchant & Brokers Limited
specifically in the year 1996, we are talking of about 6 years ago now.
Why do you choose to
market the 2002 Trade Fair?
Oloniyo: Yeah, our choice of marketing year 2002 International
Trade Fair is born out of the zeal to do things better. For the time
past we have been experiencing trade fair in this country that is not of
international standard. Two factors came to fall why we decided on
either we should participate or not. We were gladdened when we heard
that the fair would come back to this traditional trade fair complex.
So, we were so happy and it interested us a lot that we should come in
and do what we can do. Because you believe you me that we have enough
space around here and that is exactly what we have been playing on. Then
secondly, we believe that anything worth doing at all should be done
well. Gone are the days when you handle things in an amateurish way.
That is why we think that coming into this year’s trade fair should be
of a kind of challenge to us all as well as to bring out the best that
we can offer to the trade show in this country and I am happy that a lot
of people have been quite impressed with what we are putting on here,
thank you very much.
What have been your
challenges and problems at this year’s trade fair?
Oloniyo: Culturally, generally we have to be at equilibrium with
our environment to start with, you cannot take our cultural setting from
our cultural way of doing things. This trade show has been marred by
what we believe to be our cultural setting. For instance, you see a lot
of hawkers around here which were not planned for, you know even at the
gate when you try to fence them they find a way of hiding this things
under their dresses to come to the trade show arena. You will believe
with me that it could be better but at the same time they are really
making the passage very clumsy for visitors to get to respective
stands they intend to visit. Then secondly, a lot of miscreants are
still sleeping within the trade fair complex which has been posing a lot
of problems to us. Evacuation has been met with stiff oppositions on
many occasions. So we think that it is part of the cultural setting,
people believe that they could turn the fair ground to their
accommodation these are the little problems that we have been having and
others are quite surmountable.
What are your plans for
next year trade fair and future trade fairs within and outside Nigeria?
Oloniyo: Yeah, we want to take trade fair shows in this country
to greater heights if chance is given because we have ideas and we
believe we are ready to exhibit such ideas. You will believe with me
that this year’s trade fair is one of the best so far that we’ve ever
seen in the country, in the areas of innovation that Chivalry Merchant
and Brokers are bringing into it. Like we are introducing raffle draws
and it is even making people to turn-up, the crowd will be better any
way but at the same time these are the incentives that we are trying to
package so that people will look forward to having gifts to go back home
with whenever they visit trade show in this country and we have a lot
more because we are more innovative and we go back to our drawing boards
to think on how to improve trade shows in this country so it is our
desire that if this should continue we are going to improve by the day.